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Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the
cool place, but I wasn’t really cool – I was trying to pass for hip or cool.
A girl should be two things: classy and fabulous.
I am convinced that there can be luxury in simplicity.
I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years.
I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.
The customer is why we are here. If we take good care of them, they'll give us good reason to come back.